IELTS Writing Task 2 with sample answer.
You should spend about 40 minutes on this task.
Write at least 250 words.
Some believe that people will purchase a product based on their needs and advertising is not needed
To what extent do you agree or disagree?
Advertising is often seen as a key factor in the purchasing decisions of consumers. However, there are those who argue that people only buy items based on their needs and advertising is not necessary. I disagree with this opinion, and in this essay, I will explain my reasons for doing so.
Advertising is a crucial tool for businesses. It helps to inform potential customers about a companies’ products and services, and provide them with the necessary information to make an informed decision. The most effective form of advertising is often seen as television advertising. This allows companies to reach large audiences and create an image of their product that is attractive to consumers. However, it is not only the visuals and sounds of TV advertising that can be important. Research has shown that the content of an advert, such as its message and the way it is presented, can have a significant impact on a consumer’s decision.
In addition to this, advertising can also be used to influence the needs of consumers. Companies can use advertising to create a demand for their products by emphasising features that may be beneficial to the consumer. For example, if a company is selling a new type of mobile phone, they may use advertising to emphasise the phone’s features, such as battery life, or the latest version of the operating system, in order to convince potential customers that this phone is a better choice than its competitors.
Furthermore, it is also important to remember that advertising can help to create brand loyalty. When customers are exposed to an advert that they like, and have a positive experience with a particular product, they may be more likely to purchase the same brand again in the future. This is an important factor for companies to consider, as it is more cost effective to retain existing customers than to attract new ones.
In conclusion, I disagree with the opinion that people only buy items based on their needs and advertising is not necessary. Advertising can be an effective tool for companies to use in order to reach larger audiences and influence consumer needs. It can also help to create brand loyalty, which is an important factor for businesses to consider. Therefore, I believe that advertising has an important role to play in the purchasing decisions of consumers.