IELTS Writing Task 2 with sample answer.
You should spend about 40 minutes on this task.
Write at least 250 words.
If a product is good and meets customer needs, then people will buy it and advertising is unnecessary
To what extent do you agree or disagree?
Advertising plays a key role in the success of a product and can be considered essential in helping to drive sales. However, there is an argument that if a product is good and meets customer needs then advertising is unnecessary. This essay will discuss both sides of the argument and provide an opinion.
The fact that advertising is a multibillion-dollar industry is evidence that it is a powerful tool for driving sales and brand recognition. Advertising can reach a wider audience, inform potential customers about a product, and create an emotional connection with a brand. It is also an effective way to differentiate a product from the competition. For example, Apple has been very successful in using advertising to create a strong emotional connection with its customers.
On the other hand, if a product is of good quality and fulfils customer needs then it has the potential to succeed without advertising. Word-of-mouth and customer reviews can be just as effective as advertising in helping to promote a product. This is particularly true of products with a small target audience, such as niche products, where advertising may not be cost effective. Additionally, if a product is of good quality then it will naturally attract customers, as they are likely to be satisfied with the product and share their experience with others.
In conclusion, while advertising can be an effective way of driving sales, it is not always necessary. If a product is of good quality and meets customer needs, then it is likely to succeed without the need for advertising. However, in most cases, advertising is an essential tool for creating brand recognition and driving sales, and should not be overlooked.