IELTS Writing Task 2 with sample answer.
You should spend about 40 minutes on this task.
Write at least 250 words.
In their advertising, businesses nowadays usually emphasise that their products are new in some way
Why is this?
Do you think it is a positive or negative development?
Sample Answer:
Nowadays, businesses across the globe use the latest technology, creative ideas, and innovative strategies to attract customers by emphasizing the newness of their products. This essay will discuss why businesses put stress on the newness of their products, and it will also explore if this is a positive or negative development.
At the outset, businesses put focus on the newness of their products in order to survive in the competitive market. The market is full of similar products and companies have to find creative ways to differentiate their offerings from those of their competitors. Therefore, they try to promote their products as something innovative and fresh in order to gain a competitive edge. Companies also aim to give their customers something new and better than what is already available in the market. This helps them to increase their sales and generate revenue.
The second reason for businesses to focus on the newness of their products is to create a sense of urgency and desire among customers. Companies use advertising to create a craving among their customers for the latest technology or products. This helps them to generate more sales and profits. Furthermore, businesses also try to keep their customers up to date with the latest trends and fashions, so that they can remain ahead of their competitors.
On the other hand, the emphasis on the newness of products can also have a negative impact on the environment. It encourages people to buy new products more frequently, which leads to an increase in consumption and waste. This can be harmful to the environment as it can lead to an increase in air pollution and global warming. Furthermore, it can also have a negative effect on the economy, as companies may have to invest more money in research and development to stay ahead of their competitors.
To conclude, businesses put stress on the newness of their products in order to compete in the market and to create a sense of urgency among their customers. Even though this has its advantages, it can also have a negative impact on the environment and economy.